Explore Innovation Challenges

Dentsu

It needs to do four things in one place: 1. Campaign management across QComm and marketplaces from one seat 2. Share of Voice tracking so brands can compare themselves against competitors across all platforms at once 3. Bid intelligence that recommends or auto-adjusts bids based on signals like stock, competitor activity, time of day 4. Performance reporting in one unified view, eliminating the need to stitch spreadsheets together The goal is either full automation (the platform makes decisions on its own) or sharp insights (the platform tells a human what to do, fast). For the Startups: At a minimum, cross-platform commerce media management and reporting, bid automation, SOV tracking, and DS-linked inventory.

Dentsu

Seeking GEO tool partners that can help us measure and strengthen brand discoverability across AI search and generative answer platforms. At a minimum, the solution should support AI visibility tracking through mentions and citations, brand visibility trend analysis by content format, sentiment analysis, topic and prompt-level AI search volume, and competitive benchmarking across ranking, score, and sentiment for our brand versus competitors. In addition, we are looking for more advanced capabilities such as persona-based intelligence built around prompt behavior, content generation against GEO whitespace opportunities, and a structured AI GEO audit workflow to identify gaps, diagnose performance, and inform optimization priorities. The need is for a solution that moves beyond passive reporting and enables actionable, insight-led GEO strategy and execution.